Run locally-targeted ad campaigns

Shopping networks provide venues for individuals to share product reviews and information about brands and products. This way, if the landing page is minimal and has thin content, the heading won't disturb the visitor, but Google would locate it and read it as the main title of the page. Children …

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Issues with content hierarchies and trust based marketing

Tell the search engine that you have used one of these methods and ask it to verify the file. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search …

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Make mobile search your centre of attention

For DNS response time and SSL/TLS Handshake time, I'm assuming that the hosting provider will manage these things, although they don't have to. There are many free graphic tools out there that can help you specifically create any kind of infographic you want to make. The feeling of being …

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Keywords in Special Places

It includes ensuring you have a Google Places listing that is perfectly optimized, gaining valuable citations (mentions of your business, URL, and address) around the web (think Yelp and other review sites), and more. Where do they report you? Earliest windows were not nearly as sophisticated as the later designs …

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Targetting the wrong keywords

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Adressing your marketing funnel needs and how they relate to SEO?

Companies that create links for you often advertise that they create DoFollow links, as so many people now understand that for links to be valuable they shouldn't be nofollow links. When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. The …

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Make sure you include LSI when organising your SEO strategy

Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. Google shared some of it at its press event today , and then I talked with two of Googles top search execs, Amit Singhal and Ben Gomes, after the event for …

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Why change the knowledge panels on your website?

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Quality outreach with a large quantity of prospects will ultimately yield a return. Keep them off their digital devices with a fun day out organised …

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Optimizing for the future and looking at navigation systems

The search engines have noted the growing trend in localized search and have increasingly integrated local search results within organic search engine results. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even …

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heading

If you think this is a possible problem, I suggest you Google the phrase matt cutts buy domain spam still rank youtube and see the Matt Cutts video on this issue (I talk a little about Matt Cutts in article 26). One way to get the search engine ranking higher …

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Enthusiastic about social media

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn't get us what we needed. Traditional SEO techniques can penalize your …

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Provide an analysis section to help with page impressions

What it boils down to is that the exact strategy you're using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It's the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound …

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Analyse your existing sitemaps

I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is - an SEO superpower. If you own a website that's …

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Which Search Engines use meta tags to determine indexing?

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. You know that you …

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My thoughts on citations

It's not a good idea to copy your competitors' strategies directly; you'll find it hard to outpace them, and besides, you probably have subtly different goals. Again, your strategy may already specify which pages you want to target, but your link profile analysis is a good opportunity to evaluate how …

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Search engine health checks should look at 301 redirects

You can do this by optimizing the relevance your website, which will make sure that Google and other search engines understand the purpose of the site, or optimizing the authority of your website, by making it more trustworthy. Best of all, Tell a Friend is another no-brainer when it comes …

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Things your competitors know about search queries

How are you going to ensure that your site stands out, that it's set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Competitors can be sneaky, and even niche companies can face the emergence …

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A measure of quality based on search operators

There are however other Internet marketing elements unseen as they are embedded in the code. This creates authority in local searches and reputable links to your brand. With exercise being so important nowadays, products such as playground equipment would be a welcome find in any Christmas stocking, providing you could …

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A measure of quality based on link

To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. You have probably heard of the famous Panda and Penguin …

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Combine responsive design and backlinks for Supercharged SEO

Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. Sometimes, this means targeting a more specific term or niche audience that could draw more motivated converting customers compared to a term that may have high volume but be more broad …

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