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Negative reviews from ex-employees are against Google's guidelines

Sentiment is an increasingly interesting factor for search (and social media). From a marketing communications the search process represents an important time to reach the consumer. There are many web spiders. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts.

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Why I hate comment spam

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