Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn't get us what we needed. Traditional SEO techniques can penalize your …

I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is - an SEO superpower. If you own a website that's …

A link network can be any network of web properties that are used for the sole purpose of building backlinks to a website. Create a list of articles with links that are similar or closely related to your content. Studies have shown that storytelling in business really works. You'll More …

Better still, this tool is easily available within the Google Webmaster tools. Search engines pay attention to how long a user stays on your website and the pages they view. If you're interested in doing more guest posting but don't want to spam links back to your site for fear …

Link building should generally be the last job as you want to squeeze as much performance as possible from all other optimisation strategies - so, before you dive in, make sure you have your site well optimised, have created best of class content and have got your local SEO ducks in …

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. An anthropological approach involves direct observations of consumers using the good or service. As a result, the average time spent …

So why would you use a tone of voice that's exactly the same from page to page? Don't rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it's very unlikely that they will share it with strangers …

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. A title tag is used by search engines to …