Search engine health checks should look at 301 redirects

You can do this by optimizing the relevance your website, which will make sure that Google and other search engines understand the purpose of the site, or optimizing the authority of your website, by making it more trustworthy. Best of all, Tell a Friend is another no-brainer when it comes …

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What are the merits of conversion rates on today's web?

If you haven't found your style yet, try looking at who's the most successful in your niche - they wouldn't be influencers if they didn't do at least something right. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering …

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The hidden agenda of mobile search

The lifetime value figure for a customer or market segment estimates the present value of future profits the individual or segment will generate over a lifetime relationship with a brand or firm. Keeping track of your backlinks is just as important as building them. That's because SEO relies on the …

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