Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. A logo contributes an additional aspect to a brand's image. Inbound links can come from your own website …

Link building should generally be the last job as you want to squeeze as much performance as possible from all other optimisation strategies - so, before you dive in, make sure you have your site well optimised, have created best of class content and have got your local SEO ducks in …